Change & Continuity in Contemporary Business Assignment

Change & Continuity in Contemporary Business - Assignment Example The aspect of competition has been heightened by the advent of globalisation. In the globalised world, organizations are breaching political and geographical boundaries to expand their business operations into diverse markets with growth potential. Nations are also adopting the liberalisation route to enhance FDI inflows by relaxing entry norms, abolishing licensing regimes etc. The economic growth of developing nations has enhanced the disposable income of the citizens which is perhaps the reason due to which the firms are moving beyond the traditional markets of USA and Europe. The present study would focus upon the aspect of globalisation in affecting the business strategy of organizations. The organization selected for the study is Vodafone Plc based in London, UK. The telecom industry is expected to show a growing trend in the coming years as new products and innovations are being developed. Much of this growth is in the value added services provided by the participants of the t elecom industry. Widespread usage of internet coupled with other high end technologies like mobile internet, 3G services, smart phones are enhancing the demand for the products of the telecom industry participants. Mobile based search options are increasingly becoming popular with the target market audience over traditional search options. The growth of consumer markets like China and India also offers numerous prospects to the participants of the global telecom industry (Delloite, p.1-5). The following sections would cover an empirical analysis of the strategies undertaken by the telecom giant Vodafone with regards to the market opportunities initiated by the aspect of globalisation. About the Company History was created on first January 1985 when the first cell phone call was made by Vodafone Plc. Since then the company has made great strides to emerge as the largest telecom company not only in UK but in the whole world (Vodafone, â€Å"The Story So Far†). The company is ba sed in London, UK and has operations across numerous nations all over the world. The company has a wide range of product offering that ranges from suiting the needs of the individual customers as well as large corporate clients. The organization has a highly customer centric approach with every strategy being formulated in a manner that has customer need at the centre of every approach of the organization (Vodafone-a, â€Å"Customers†). The organization also has a policy dedicated to fulfilling the social needs of the society. The future sections would contain an analysis of the internal and external environment of the organization to understand the strengths and weakness of the organization particularly in the UK market. Internal Environment Analysis SWOT SWOT is a tool that is largely used to analyse the internal environment of a firm. This tool helps an organization to identify areas of its strengths, weakness, opportunities and threats. The firm can thus use its strengths to maximise its opportunities and minimise the threats and weakness. Strengths The main strength of Vodafone lies in its strong brand image which is being valued at billions in the