Starbucks Company Research Paper Example | Topics and Well Written Essays - 2500 words

Starbucks Company - Research Paper ExampleThe Companys mission is to embolden and nature the human spirit-one person, one cup and one neighborhood at a time. The caller has dedicated itself to serving people with the best coffee that the paramount market can possibly offer. Starbucks main goal is to ensure that all their coffee is heightenn and natured under high quality standards, which they realize through the using up of ethical sourcing practices. The intended suppliers of the companys coffee personally tour its coffee firms in Africa, Asia and Latin America in order to select arabica beans of highest quality. formerly the buyers have selected the beans, they are brought to the companys roasting plants where experts bring out the rich flavor and balance of the beans via Starbucks Roast TM signature. Starbucks is committed to conducting its business responsibly and conducting themselves in ways that earn their partners, customers and neighbors respect and trust (Starbucks Co mpany Profile). The purpose of this paper is to describe how Starbucks Company uses the four management playctions Planning, organizing, influencing and controlling to succeed its goals. Starbucks Planning function Effective planning helps an organization in achieving its goals and objectives. The process often commences with the reviewing of the organizations current operations and identifying the loopholes that need to be operationally improved. As such, planning encompasses the envisioning of the outcomes to be achieved by the organization and the necessary steps for achieving desired success. Success is often measured in terms of goals or financial terms including high rating of the organization based on the satisfaction of their customers. All businesses including Starbucks require a plan in order to grow and survive in their respective industries. Plans are significant in guiding Starbucks to accomplish its desired goals and objectives. The planning process is an essential e lement of an organizations performance as it helps a business and its managers in determining processes needed to achieve the goals of the company. In any competitive industry, it is difficult to encounter businesses as often as is the case with Starbucks. The Starbucks Company has retails located in each and every street corner, a factor that places its retail shops right at the doorsteps of its customers. This makes it extremely snug for consumers to buy a cup of coffee at a premium price while home, at the office or out for a fun day. The companys functional plan organized along with its business plan has helped it to achieve a near monopoly in the coffee industry. Executive managers and company employees work hand in hand to ensure their customers are satisfied. Starbucks does not only train its employees on the hard production skills, but also on the soft skills on how best to interact with the customers and other stakeholders. Soft skills are such as donning an inviting smil e or creating a friendly eye speck with the potential customers. In terms of legendary service, the Company remembers its regular customers and their preferred drinks. Starbucks is a service oriented companies that ensures a high degree of customer tie and visibility. It is of great significance for the company to continue training their employees with the sole aim of perfecting their service to both casual and regular customers since it is